Hampsta
Hampsta uses CONTACT™ to help more people save for a guilt-free Christmas spend-up.
Summary
Christmas savings company hampsta uses and relies on CONTACT™
SMS, Email and Webto-lead on a daily basis to run its business.
CONTACT is fully integrated with hampsta's website and card
management system allowing for a significantly improved customer
joining process as well as customer communications. Additional
benefits are higher lead conversion rates, real-time
reporting, and reduced customer acquisition costs. The fully-hosted
nature of CONTACT™ means that the database is secure and
backed-up giving customers and management peace of mind. The
increased efficiencies mean improvements to the bottom line as
well as giving management more time to focus on innovative SMS and
email campaigns that can be rapidly launched via CONTACT™
delivering immediate results for hampsta.
Challenges
Prior to implementation of CONTACT™, hampsta was using the
services of an outsourced call centre. Processes such as
response and reporting were manual and inefficient.
Report creation and generation took weeks. There was a general
lack of visibility and control. Customer acquisition and
therefore revenue growth was below targets and expenses
were more than those budgeted. hampsta's management
realised that customer acquisition and efficiencies were key.
They were looking for a way to engage and harness customers
and easily implement large marketing and awareness campaigns.
Management had to find a way to communicate with prospects and
convert them. They identified SMS and email as customer acquisition
tools and as channels to engage with their customers on a
regular basis. The challenge was to find a single solution
that could securely and efficiently handle all non-voice
customer communications. This is where Datasquirt's CONTACT™
and the Datasquirt team were brought into the picture.
Datasquirt Solution
Datasquirt's business analysts worked with hampsta's management
to craft and implement a solution that met hampsta's
requirements. hampsta chose Datasquirt's CONTACT SMS, Email
and Web-to-lead modules to use as its core CRM solution. Within
weeks the solution was operational, having been fully
integrated with Hampsta's existing card management system and
website.
Benefits
hampsta's customers and management derive a number of
key benefits from CONTACT. Some of these are:
- Fully-automated processes
- Detailed logging of all customer communications
- Higher customer conversion rates
- Lower customer acquisition costs
- Easier to adapt and modify for quick campaign launch
- Immediate visibility and traceability of campaign results
- Detailed real-time reporting and analysis
View the
demo or contact us to find out more.
