National Trade Association
Reach Members Instantly and Cost Effectively with CONTACT SMS
Summary
One of the UK's most prominent trade unions was seeking to
increase membership and reach out to newly qualified candidates.
Recognizing that the majority of their target audience had mobile
phones and regularly used social media, the Union turned to
Datasquirt to develop a solution that involved both.
The result was a targeted SMS campaign announcing an introductory
promotion and a link to an informational video posted on YouTube.
The campaign also allowed the Union to reach more than 20,000
prospects in a matter of minutes.
Fewer than 6% unsubscribed to the SMS, which means the majority
were open to receiving ongoing promotional messages. The campaign
proved very successful - there was guaranteed viewing of messages
by the 20,000 prospects at a low cost of a few pence per message as
compared with an estimated £4 per posted direct mail piece.
Situation
The union faced several business requirements:
- Recruit new members. The Union needed a
cost-effective way to reach more than 20,000 prospective new
members; and prompt them to view a video on the internet. Previous
email campaigns proved ineffective.
- Turnkey solution. The Union had a limited
number of staff resources to manage communications with prospective
members.
Datasquirt
Solution
The union implemented the Datasquirt CONTACT SMS solution
for:
- SMS Broadcast to 20,000 prospective
members; ongoing marketing
The solution offered a guaranteed and immediate way to reach
thousands of prospects and direct them to a video posted on a
social media website. The cost per communication was only a few
pence per message.
Benefits
The union experienced several benefits from the CONTACT SMS
solution:
- Improved communications. The campaign proved
to be an effective way to engage prospective members via mobile
phones.
- Reduced costs. CONTACT SMS cost only a few
pence per communication to prospective members and offered
guaranteed and immediate delivery with a low carbon footprint.
- Simple management. CONTACT SMS makes it easy
to setup and distribute timely alerts and offer a cost-effective
way to promote new offers and direct people to websites and other
sources of information.
View the
demo or contact us to find out more.
