Worldwide Sports Travel
Online Ticket Retailer Sees 30% Increase in Repeat Customer Sales
Summary
Worldwide Sports Travel, The Sports Box Office and Ticket
Solutions are online businesses offering tickets and corporate
hospitality for major sporting, cultural and music events in the UK
and overseas. At any given time, the company may be selling tickets
to hundreds of events and dealing with tens of thousands of
individual customers.
Previously, the company used a basic email package and no SMS to
communicate with customers. Cumbersome and inefficient, this
approach required staff to wade through emails and databases to
identify previous customers who bought for a specific sports team
or event; emails weren't directed to the right agent, resulting in
missed opportunities; and the email system often crashed, losing
valuable customer requests.
The company turned to Datasquirt and implemented CONTACT SMS and
Email to send delivery notifications, ticket order confirmations,
event reminders and promotions. The solution proved immediately
successful. The company was able to categorize customers by
interest and target each by SMS and Email with special promotions
and last-minute offers. The result? An increase of more than 30% in
repeat customer sales. Additionally, CONTACT stores and categorises
all communications for easy retrieval and tracking; and interfaces
with databases to offer agents a full view of customer histories
for marketing and promotions; and customers now send SMS ticket
requests resulting in further sales.
Situation
The company faced several business challenges:
- Inefficient, ineffective tools. The company
had an email package that often crashed and offered limited
functionality for tracking and targeting
- Inability to leverage customer base for
marketing. The company had tens of thousands of customers
yet no way of easily identifying interests. As a result, lastminute
tickets were often not sold and customers weren't targeted with
relevant information.
Datasquirt Solution
The company implemented the Datasquirt CONTACT SMS and Email
solution for:
- SMS for ticket delivery notifications and order
confirmations
- SMS for event reminders, promotions and last-minute offers
- Email for web enquires and outbound marketing
The solution allowed Worldwide Sports Travel/Ticket Solutions to
easily target specific interest groups with offers and last-minutes
deals; reach customers on the move; store and track all
communications and receive SMS requests directly from
customers.
Benefits
The company experienced immediate ROI and benefits from the
CONTACT solution:
- Enhanced marketing. The ability to easily
target interest groups resulted in an increase by more than 30% for
repeat customer sales.
- Improved communications. CONTACT enabled the
company to reach customers on the move by SMS, receive requests and
easily send last-minute promotions.
View the
demo or contact us to find out more.
